New Book from KevinMD Focuses on Protecting Online Reputation for Physicians Featured

POR Staff | January 30, 2013
New Book from KevinMD Focuses on Protecting Online Reputation for Physicians Image from KevinMD.com

On the heels of our interview with Kevin Pho, MD, of KevinMD.com, Dr. Pho has announced the availability of his new book, Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.

"Online reputation is critically important for doctors to manage, with more patients using online tools to find their doctors," Dr. Pho writes. "This comprehensive guide will show you how."

He continues:

"Drawing from my social media experience since 2004, the book includes the following features:

  • step-by-step guides to establish, manage, and protect an online reputation using popular social media platforms: Facebook, Twitter, LinkedIn, YouTube, Google+, and blogs
  • instructions to optimize your profile on 12 popular physician review sites
  • how to respond to patient reviews on the web
  • guidelines to online professionalism"

You can read Dr. Pho's blog post about his new book and find links to purchase it at his personal blog on KevinMD.com.

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